In my role, I reported directly to the Group Head based in India, where I played a pivotal role in mentoring junior designers while simultaneously managing projects for prominent clients, including Johnson & Johnson, Thames Water, and 1-800-Flowers. This experience often required me to operate efficiently under tight deadlines, ensuring that we met our clients' expectations for quality and timeliness.
As a Senior Creative Designer, my key responsibilities encompassed a variety of critical functions:
-
Understanding Business and User Objectives
I conducted in-depth conversations with stakeholders to glean insights into their business goals and user needs. This foundational understanding was essential in guiding all design decisions.
-
Creating Information Architecture and Visual Designs
I meticulously developed information architecture to create a logical flow for user interactions. Additionally, I crafted compelling visual designs that aligned with both brand guidelines and user expectations.
-
Liaising with Offshore and Onsite Counterparts
Effective communication was vital as I collaborated with both offshore teams and onsite counterparts to ensure alignment on project goals and deliverables. This involved regular check-ins and updates to streamline our workflow.
-
Performing Web Standard Validations and Cross-Browser Testing
I systematically validated our designs against web standards and conducted comprehensive cross-browser testing to ensure that all deliverables functioned seamlessly across different platforms and devices.
-
Performing Heuristic/Expert Reviews
Leveraging my expertise, I conducted heuristic evaluations of our designs to identify usability issues and areas for improvement, thereby enhancing the overall user experience.
-
Creating Functional Documents and User Journeys
I generated detailed documentation, including functional specifications and user journey maps, to outline the expected user experience. This documentation served as a blueprint for developers and stakeholders alike.
-
Helping and Resolving UI-Related Issues During Development
Throughout the development phase, I proactively addressed and resolved any issues related to the user interface. My hands-on approach facilitated a smoother transition from design to implementation.
In this role, the primary deliverables included visual designs and comprehensive documentation. To achieve these outputs, I utilized tools such as Adobe Photoshop for graphic design tasks, Microsoft Word for documentation, and PowerPoint for presentations. This blend of design and documentation skills allowed me to contribute effectively to our projects and support the broader objectives of the team and our clients.
